Great Wall Creations: What can a Great Wall brick become?

At CIFTIS 2026, the Great Wall Brick series is turning the familiar gray bricks of the Great Wall into creative products designed to be collected, played with and experienced.

From Great Wall Brick Plush Charms, which transform the hard texture of ancient bricks into six soft and playful designs, to the Great Wall Hero Brick, where every purchase supports Great Wall conservation and cultural outreach, each product offers a different way to connect with the Wall. The Desktop Archaeology Blind Box: Ancient Coins takes it one step further. Visitors can dig into a miniature brick to uncover replica ancient coins, with hidden gold and silver ingot designs, while learning about the history and cultural exchanges along the Great Wall.

Discover these new Great Wall creations at the Badaling Tourism and Culture Group's booth at CIFTIS, and see how an ancient brick can inspire something completely new.