"Full Power Ahead, Together We Go Far and Wide" online Spring Festival co-creation campaign to launch

The 2026 Spring Festival co-creation campaign, themed "Full Power Ahead, Together We Go Far and Wide," will kick off on February 4, 2026 as part of a broader online initiative celebrating traditional Chinese festivals. The campaign highlights cultural resonance and public participation through co-creation. From today on, people at home and abroad are encouraged to take part by sharing Spring Festival experiences through video or written expression, jointly contributing to an online New Year cultural celebration.