Winter Sports Ignite Enthusiasm Across China as Snow Season Kicks Off

This winter, snow and ice are not only a playground for all but also a key driver of tourism, consumption, and new economic opportunities. The winter sports season is in full swing, captivating participants of all ages.

Photo taken on Dec. 7, 2025 shows visitors skiing at Yulong Bay Ski Resort in Yutian County, Tangshan, north China's Hebei Province. Despite the dropping temperatures, ski enthusiasts flock to professional resorts, enjoying the thrill of winter sports. (Liu Mancang/Guangming Picture)

Photo taken on Dec. 6, 2025 shows skiers at Dingxiang Lake Ski Resort in Yuhong District, Shenyang, northeast Chinas's Liaoning Province. From daytime slopes to night skiing under the lights, winter sports continue to attract crowds across the country. (Zou Xinjiang/Guangming Picture)

Photo taken on Dec. 5, 2025 shows a drone show entertaining visitors at the Silk Road Mountain Resort in Urumqi, northwest China's Xinjiang Uygur Autonomous Region. Creative tourism experiences are increasingly integrated with winter activities to offer immersive attractions. (Sun Zhensong/Guangming Picture)

Photo taken on Dec. 6, 2025 shows students competing in a roller hockey match at the East Campus of Hefei Heping Primary School, east China's Anhui Province, showcasing the growing popularity of ice- and snow-related sports among youth. (Xiong Wei/Guangming Picture)

Photo taken on Dec. 6, 2025 shows night skiing at General Mountain International Ski Resort in Altay, northwest China's Xinjiang Uygur Autonomous Region, highlighting the romantic and adventurous appeal of winter night activities. (Aldak·Baishan/Guangming Picture)

Photo taken on Dec. 6, 2025 shows skiers enjoying the slopes at Yabuli Ski Resort in Harbin, northeast China's Heilongjiang Province, one of the country's premier winter sports destinations. (Yuan Yong/Guangming Picture)