Decoding Beijing: Discover the “Fairy Tale World” of Beijing's Unique Culture!

From “candied hawthorn” keychains to Skull-Panda figurines and The Monsters series, these trendsetting IPs infused with Beijing’s urban cultural charm are making their mark in stores, parks, and on screens. In recent years, Beijing has leveraged its status as a major capital market to fuel its “debut economy,” fostering new consumer scenarios, industries, and models for Chinese trendsetting toys. This environment provides fertile ground for innovative and trendy cultural creations.

What are the must-visit spots at POP LAND? How are these popular global IPs brought to life? Join Japanese blogger Mion and Chen Xiaoyun, Vice President of Pop Mart International Group, as they explore the “Fairy Tale World” at Chaoyang Park and experience the distinctive “Beijing flavor” in the world of trendy culture!