CIFTIS in colors: A spectrum of services trade shaping our future

From Sept.9 to 13, the 2026 China International Fair for Trade in Services (CIFTIS) was held at Shougang Park in Beijing.

Themed “Global Services, Shared Prosperity,” the event brought together more than 1,800 enterprises, including over 470 Fortune Global 500 companies and industry leaders.

The fair showcased new technologies and innovative solutions across fields ranging from information and communication to digital healthcare, smart education and environmental protection.

And there is more than one way to see CIFTIS. Four colors from its logo palette capture the spirit of the exhibition: Vibrant Orange represents dynamic on-site exchanges and partnerships; Digital Blue signifies service transformation enabled by digital technologies; Eco Green embodies sustainable and low-carbon development; Creative Purple highlights creativity and cultural diversity in trade in services, spanning cultural tourism and digital content.

Each colour stands for distinct possibilities. Together, they illustrate how trade in services is shaping our future.