"Make it Shenzhen" initiative for APEC China Year officially kicks off

Today, Shenzhen is extending a special invitation to the world.

Shenzhen, a young international metropolis best known for its openness, inclusiveness and bold innovations, has been chosen as the host city for the 2026 Asia-Pacific Economic Cooperation (APEC) summit. The "Make it Shenzhen" initiative for the APEC China Year officially kicks off today, inviting friends from home and abroad to visit the city, experience its services, and share their unique perspectives.

To welcome global guests, public service providers across Shenzhen have sprung into action, ready to showcase the city's openness, convenience, and vitality. At transportation hubs, public venues, tech parks, and cultural landmarks, service staff and citizens alike are prepared to offer quality service and a friendly helping hand, embodying the city's motto: "you are one of us once you come to Shenzhen."

The initiative also invites everyone to share their authentic Shenzhen experiences online. Through short videos and multilingual content, we wish to present the real Shenzhen — its diverse landscapes, vibrant culture, dynamic industries, and daily life — to a global audience. The world will see a city fully prepared to host APEC summit and welcome the world.

The "Make it Shenzhen" initiative leverages the APEC opportunity to attract investments and global talents, further driving the city's opening-up and modern industry development. As an economic powerhouse of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen beckons to the world with its openness and inclusivity. Through innovative services and authentic stories, Shenzhen will showcase its strengths in technological innovation, green ecology, cultural diversity, and smart governance.

The initiative will use trending topics on social media, such as #ShenzhenInnovates and #MyShenzhenStory, to convey its spirit of openness and innovation, inspiring global talents and investors to choose Shenzhen. We also encourage more expats to share their stories of the city through their lenses, words, and voices, allowing a global audience to embrace the GBA’s innovativeness and vitality.

Over the month, the campaign will launch bilingual videos and posts highlighting Shenzhen's cutting-edge innovations, international business environment, rich cultural life, and efficient public services. Through this content, global audiences will discover the host city's vitality and vast opportunities.

Here, you will find not only the frontier of technological innovation but also a thriving space for culture and art, beautiful ecological landscapes, and a modern urban service system.

Embracing the APEC opportunity and firmly rooted in the GBA, Shenzhen invites like-minded partners from around the world. Join us in Shenzhen, choose the Greater Bay Area, and together let us shape a brighter future.